ASC to take sustainable farmed seafood to SXSW


 

ASC’s initiatives include a media and influencer dinner in the heart of downtown Austin’s SXSW activities, followed by a panel presentation at the prestigious All Things Food Summit.

“ASC is in the middle of a multiyear North American marketing campaign to build awareness, interest and understanding of our sea green label, sparking national dialogue around the new story of aquaculture,” said Athena Davis, marketing manager, ASC North America in a press release. “We can’t imagine a more impactful, culturally relevant place to take that message to than South by Southwest, where thousands of food industry leaders, policymakers and influencers converge.”

“We look forward to joining the nation’s most innovative retailers, culinary influencers and journalists during our South by Southwest initiatives, while working directly with ASC certified producers and thought leaders,” Davis added.

Aloha Austin dinner with ASC and Blue Ocean Mariculture

ASC kicks off its activities on the evening of 13 March, together with Blue Ocean Mariculture at “Aloha Austin: A Certified Seafood Feast.” This one-of-a-kind dining experience brings over 100 media, influencers and seafood industry members together under one roof.

ASC and Blue Ocean Mariculture will transform Austin’s celebrated hyperlocal restaurant The Well into an immersive atmosphere where Hawaii meets Austin. Filled with live music, graphic walls and stunning flavours, a curated menu of ASC-certified Hawaiian kanpachi will be presented throughout the evening by guest chefs:

As chefs serve up their responsibly raised Kanpachi creations, ASC CEO Chris Ninnes and Blue Ocean Mariculture CEO Dick Jones will provide an overview of what’s new and next in aquaculture.

All Things Food Summit

Next, ASC and Food Tank will collaborate as part of the celebrated All Things Food Summit on 14 March

The summit includes multiple stages at Austin’s contemporary Barr Mansion event space, where Food Tank will convene more than 40 luminary speakers over delicious food, film viewings, live performances, fireside chats and more. An estimated 5,000 will attend throughout the day.

ASC will launch one of the day’s first panels: “Can Seafood Be Sustainable? Meet seafood industry leaders challenging the status quo.” The session will focus on seafood’s role in a sustainable food system and farmed seafood’s critical place in satisfying the world’s growing appetite for protein while protecting our oceans.

Joining ASC’s Chris Ninnes on the panel will be Daisy Berg, seafood category manager, New Seasons Market, the Portland-based grocer, and Abe Ng, CEO of Miami-based Sushi Maki, the nation’s first ASC-certified sushi chain.

Interested individuals can register here for free All Things Food Summit at SXSW 2024 tickets.

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